VOL. # 5 |  Mar 10th, 2024

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Why do we recommend serving your members’ total wellbeing to increase your profits?

Two reasons:

1. People similar to your members told McKinsey that they are prioritizing their total wellbeing.

Credit: The Future of Wellness (US) 2023 Refresh

2. The Global Wellness Institute forecasts that “fitness centers will morph into longevity centers” in its 2024 Future of Wellness Trends Report.

Think about it this way: how often do your Members ask you questions about supplements, nutrition, or recovery because they consider you their de facto Health Coach? Probably quite often…

By collaborating with wellbeing providers who are experts in Nutrition, Sleep, Mental Health, and Women’s Health, you can increase profits while minimizing your investment in new equipment and training by negotiating revenue-sharing agreements.

As members become accustomed to receiving wellbeing services from your studio, you increase member retention, lifetime value, and, ultimately, profits.  Everybody wins.

Start looking for wellbeing businesses in your community or explore revenue-sharing opportunities with these BFS Corporate Members: Telegenixx, Fullscript, Halotherapy Solutions and IBG Nutrition.

If you’re not sure where to start, book a 15-minute Wellbeing Discovery Call with a member of our team.

Power of the Network

MEMBER CASE STUDY

Optimize Your Studio's Google Business Profile with Connie Holen from Pixality Design

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Connie Holen has created websites for hundreds of boutique studios. In a recent BFS Wednesday, she shared why optimizing your Google Business Profile is the most important–and free–thing on your marketing to-do. 

• 90% of online experiences start with a search engine, with 80% of those searches happening on Google. 
• 84% of searches are discovery searches, meaning they don’t yet know the name of your brand. 
• Studios with a solid Google Business Profile get 60%+ of their referred website traffic from Google.

Watch the full video to become a top result on Google and capture more organic traffic at no extra cost. 

Get even more leads by joining Connie’s Google Ads Sprint this March.

CORPORATE MEMBER SPOTLIGHT

Breathe better, naturally, with the #1 salt therapy solutions provider. Halotherapy’s dry-salt solutions detox the skin and lungs, improving lung function, endurance, and muscle recovery. 

Make health and wealth. Boost your profitability without the added cost of overhead staff. Halotherapy’s pre-built equipment creates a touchless service that provides a great ROI*, requires no labor, and takes up little space.

BFS Members get an average of 20% discount on select Halotherapy Solutions products. 

*Generate sales of $1400-$2000 per week (40/sessions per week) 20-45 minute sessions at $25- $50 each.

MARKETPLACE BUZZ

Muscle Mojo: Fast-acting and long-lasting pain relief for everyday athletes using our proprietary CBD isolate blend. Members get exclusive access to affiliate pricing. 

IBG Nutrition: Offer holistic and personalized nutritional coaching to your clients at no extra cost to you! Members can share in the profits. 

Perform Better: Building a new studio, or updating your equipment? Perform Better’s Facility Design Team can assist you from layout to installation. Members get up to 33% off their purchases. 

Jocko: Hard work. Clean fuel. No excuses. Energize your clients with Jocko Fuel’s hydration, energy and muscle recovery supplements. Members get 15% off their first order. Request free samples for your next event!

BFS RESOURCES

🔍Optimize your website to raise your search engine ranking with the Local SEO Worksheet for fitness & wellness studios by Connie Holen of Pixality.

🛡️Cover your team with our guide to Liability Waivers: Your Shield Against Nonsense Lawsuits.

💰Map your new lead’s journey from first-timer to member with our free New Client Sales Funnel. 

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*Become a member here and get access to our BFS Resources Library>>

UPCOMING PROGRAMS

ALL ACCESS

Open to all members and non-members

Wednesday, March 13th, 3:00pm EST

Mini Sprint: Imposter Syndrome & How We Sabotage Our Success

with Beth Bishop, CEO of The Phoenix Effect

Sunday, March 17th

Sprint: Google Ads for Beginners

with Connie Holen, Founder of Pixality Design

MEMBER ACCESS

Open to Peer Network: CEO Mastermind, Mastermind for Executives, LEAP
Recordings Available for SEED and Community Membership

Wednesday, March 20th, 3:00pm EST

Live Case Study: Team Evaluations

with Kacie Skidd, Director of Sales Operations at GoSaga